Enquirer Consulting Group
Monterey Bay Wine Company Buyer Map
Phillip | Monterey Bay Wine Company | October 2026
As of 15 Oct 2026
Monterey Bay Wine Company sells hand-crafted wines from family-owned producers to restaurants and retailers, with coverage throughout California.
This page sorts that market into the groups of organizations that buy fine wine, with a banded count where public data gives a clean one, and the people who usually sign off on a new wine at each.
Where their buyers sit
Counts are banded on purpose. A group without a clean public count says so rather than showing a number.
| Group | Organizations in the US | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Full-service restaurants | about 220,000 | about 160,000 | about 62,000 | about 3,100 | about 640 |
| Bars and wine bars | about 39,000 | about 34,000 | about 4,900 | about 230 | about 53 |
| Wine, beer and liquor stores | about 32,000 | about 31,000 | about 920 | about 95 | about 64 |
| Supermarkets and grocery chains | about 39,000 | about 30,000 | about 6,800 | about 960 | about 280 |
| Multi-unit restaurant groups | no clean public count |
US firm counts by industry code, banded deliberately.
Who signs off at each group
The person who says yes to a new wine changes with the kind of account.
| Group | Who usually signs off | What they decide |
|---|---|---|
| Full-service restaurants | Wine Director, Sommelier, General Manager or Owner | The wine program, by-the-glass pours and new placements |
| Bars and wine bars | Bar Manager, Beverage Manager or Owner | Pours, rotating selections and reorders |
| Wine, beer and liquor stores | Owner, Wine Buyer or Store Manager | Shelf space, new labels and case buys |
| Supermarkets and grocery chains | Wine Category Manager, Beverage Buyer or Director of Beverage Alcohol | Chain-wide set changes, new items and feature programs |
| Multi-unit restaurant groups | Corporate Beverage Director or Director of Food and Beverage | One wine program carried across every location |
Chain accounts
Their site shows a chain division with key account managers for Northern and Southern California. Chain buying runs on a different rhythm from single accounts. Decisions are made centrally, on a set calendar, and one yes places a wine in every store or location.
At grocery chains the wine category manager owns the set, with a buyer and a merchandising lead beside them. At restaurant groups a corporate beverage director usually writes the program, and unit managers carry it.
Independent restaurants and shops
Their site describes a sales team covering named territories from Northern to Southern California. Independent accounts buy through the person who tastes the wine, usually the owner, the wine director or the store's buyer.
A new opening inside a covered territory is a fresh account to win, and the wine decision there usually sits with the owner or the opening general manager.
Ten people to start with
The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 15, 2026.
| Name | Role | Company | Where | Phone | |
|---|---|---|---|---|---|
| Curtis Mann | Vice President of Adult Beverage | Kroger | San Ramon, CA | curtis.mann@kroger.com | +1 720 602 5346 |
| James Zichterman | Category Manager, Wine, Beer and Spirits | Trader Joe's | Glendora, CA | jzichterman@traderjoes.com | +1 309 208 3628 |
| Dominique Butticci | Senior Buyer, Beer, Wine and Spirits | Grocery Outlet | San Francisco, CA | dbutticci@cfgo.com | +1 510 298 2459 |
| Nick Tannura | Director of Wine, Beer and Spirits | Mollie Stone's Markets | Mill Valley, CA | ntannura@molliestones.com | +1 650 267 0290 |
| Michael Cristillo | Corporate Wine and Spirits Buyer | Bristol Farms | Carson, CA | mcristillo@bristolfarms.com | +1 310 502 1245 |
| Jorge Lopez | Wine Buyer | Erewhon | Los Angeles, CA | jorgel@enfmkt.com | +1 818 468 7526 |
| Robert Vardanian | Director of Wine Purchasing and Sales | Wally's Wine & Spirits | Culver City, CA | robert.vardanian@wallywine.com | +1 818 510 1313 |
| Bill Hayes | Wine Buyer | BevMo | Concord, CA | bill.hayes@gopuff.com | +1 415 845 2160 |
| Octavia Monelli | Corporate Wine Director | Il Fornaio | San Francisco, CA | octaviam@ilfo.com | +1 415 342 4517 |
| Kevin Felker | Beverage Director | King's Seafood Company | Mission Viejo, CA | kfelker@kingsseafood.com | +1 917 882 5084 |
Where to start
Restaurant groups with several locations
New openings in covered territories
Built from public federal registries and the company's own website, counts banded deliberately.
If a walk-through is useful, pick a time at cal.com/ecg.
Prepared by Matthew, matthew@enquirerconsulting.com.